Mar. 19 – In a strategic move that underlines the dawning recognition of India’s growing wealth, the auto manufacturer Volvo, owned by Geely of China, is preparing a long term strategy for the Indian market which will concentrate on luxury cars.
In a statement to news agency PTI, Volvo Auto India MD Tomas Ernberg said the market for luxury cars in India has “the potential to grow fantastically”. He further stated that the company’s growth strategy was to focus on high net individuals.
Its sales last year of 812 luxury cars was an impressive 150 percent increase from 2011. The target for next year is 1100 cars, although the company predicts that they will overshoot this goal by some 300 cars. Continue reading









