Oct. 6 – U.S. automaker Ford has announced a tie up with Delhi-based licensing management firm License India to license its brand in the country to sell merchandise as part of an image building exercise.
Through its global licensing agent Beanstalk Group, the company has joined hands with License India for selecting licensees in the country for manufacturing and retailing of products, including clothing and related accessories.
“We want to extend the brand through the licensing program. It will help in reaching to more consumers as well as creating brand awareness. The first product would be out in the market in the first half of next year,” Ford Global Brand Licensing Manager Mark Bentley said. According to Mr. Bentley, the company will introduce a variety of merchandise in a phased manner, starting with car accessories, followed by apparel in the first quarter next year.
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