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Thursday, February 9, 2012




India Briefing is a magazine and daily news service about doing business in India. We cover topics relating to the Indian economy, the market in India, foreign direct investment and Indian law and tax. It is written in-house by the foreign investment professionals at Dezan Shira & Associates



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Iconic Volkswagen Beetle to be Launched in India Next Month

Nov. 12 – Not satisfied with selling the Passat, Jetta and the Touareg in India, Volkswagen is now expected to bring the new Beetle to launch in India before the year’s end, if we’re to believe a report that has revealed to the Indian media during the India economic summit.

Although the Volkswagen Beetle was originally built as the “people’s car,” it’s not the case anymore as prices usually range around US$20,000 – which is a bit steep for the Indian market once you consider that the Tata Nano is selling for as low as US$3,500.

Volkswagen has stayed tight-lipped regarding price, but we’ll have to assume it will vie in India’s luxury model market more than its family car segment. Meanwhile, the new VW Polo is also expected to hit the market by early next year at a more affordable price. Nonetheless, it’ll be fun to see the Beetle zipping along the trendy roads of Goa.

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