India Forecast to Become Largest Direct-to-Home Market by 2012

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Apr. 22 – India is forecast to become the biggest direct-to-home market globally by 2012, based on an annual study made by information services provider Media Partners Asia (MPA).

The Indian market is expected to surpass the U.S. market in terms of size with its projected subscriber base expanding from 17 million last year to 45 million by 2014 and 58 million by 2020. The country’s pay-TV industry sales will be worth US$18.5 billion in 2010 and US$12.1 billion by 2014.

The Asia Pacific Pay-TV & Broadband Markets 2010 report says the majority of direct-to-home satellite pay-TV operators will start making money after 2013. The study evaluated the commercial distribution of pay-TV, broadband, digital and next generation television and communications over cable, satellite and telecommunications networks in 16 markets across Asia Pacific.

The upswing in the global economy will lead the pay-TV advertising industry to increase in value to US$3.2 billion by 2014 and US$5.1 billion by 2020.

MPA projections say that pay-TV subscription revenues in India will rise at an average annual rate of 14 percent in the next five years and more than 10 percent in the next 10 years eventually amounting to US$8 billion by 2014 and over US$12 billion by 2020.