Sahara Might Sponsor Manchester United

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Jan. 22 – Manchester United, the world famous British football club and current European Champions, have been looking for a new sponsors for their shirts since the global financial crisis meant that their current sponsor, the AIG Insurance group, is unlikely to renew their contract.

The shirt sponsorship deal valid for four years is worth US$78 million and allows premium positioning of the sponsors name and logo on the front of every players team shirt. Sahara an Indian conglomerate with interests in airlines, financial services and property is currently interested in this deal – the largest in football.

If the deal is struck, it will not only mean that Man U’s players will sport an Indian brand on their backs it will also expand a relatively niche market for football in a cricket crazy nation. Sahara will also not be the first Indian brand to be sported internationally. Ferrari’s F1 car will carry the Tata name on the scarlet cars for world championship honors in 2009.