May 16 – The Indian car crazed consumer has never had it so good before. The Indian automobile landscape is sporting the best and the cheapest. And the icing on the cake, is the marriage between technology and price. Automobiles will be powered with the best technology yet sport most consumer-friendly price tags. From a four-wheeler, coming at meagre price of Rs 1 lakh (US$2,350) to the high-speed luxury super bikes that will lighten you purse of Rs 50 lakh (US$120,000). The Indian market is ready to nurture these new age mean machines and get used to the variety in price ranges, reports the Economic Times.
Experts believe that with a wide variety of options, for customers price will become the most important deciding factor and only then can auto makers garner volumes. So the niche bikes are expected to garner annual sales of only 3,000 units annually in India. As far as the Nano story goes, the number of customers opting to drive around in it could be in lakhs. “While the high-priced bikes would satisfy the niche segment, Tata Motors’ product would be commuter-driven.