India Market Entry in Motion: Trade, Distribution, FTAs, and Scale-Up Strategy

September 2, 2026 Posted by India Briefing Written by Archana Rao Reading Time: 2 minutes

India Market Entry in Motion: Trade, Distribution, FTAs, and Scale-Up Strategy, the latest publication by Dezan Shira & Associates, is out now and available for free download through the Asia Briefing Publication Store.

India’s trade and market-entry environment is evolving rapidly, creating new opportunities for foreign investors and businesses. With India’s expanding network of free trade agreements (FTAs), growing manufacturing base, and US$2.2 trillion consumer market, foreign businesses must reassess how they enter, operate, and expand in India. Companies considering the Indian market need to align their entry strategies with trade regulations, tax obligations, compliance requirements, and changing consumption patterns.

This issue of India Briefing Magazine provides a practical guide for foreign investors, exporters, multinational companies, and business decision-makers evaluating or expanding their presence in India. It examines the key considerations involved in entering the Indian market through exports and distributors, using India’s expanding FTA network to improve market access, and determining when to establish a local entity.

The publication is designed to help businesses assess different market-entry options, manage regulatory and commercial risks, and develop a structured approach to establishing and scaling operations in India.

Key topics covered include pre-incorporation market entry, India’s evolving FTA landscape, opportunities for improving market access through trade agreements, distributor and export models, and the transition from indirect sales to local incorporation.

In this magazine

Selling to India Before Setting Up a Local Presence
Using India’s FTA Network to Improve Market Access
From Trading Model to India Presence

ALSO CHECK OUT: How Foreign Companies Move from Distributor-Led Sales to Direct India Operations

About Us

India Briefing is one of five regional publications under the Asia Briefing brand. It is supported by Dezan Shira & Associates, a pan-Asia, multi-disciplinary professional services firm that assists foreign investors throughout Asia, including through offices in Delhi, Mumbai, and Bengaluru in India. Dezan Shira & Associates also maintains offices or has alliance partners assisting foreign investors in China, Hong Kong SAR, Vietnam, Indonesia, Singapore, Malaysia, Mongolia, Dubai (UAE), Japan, South Korea, Nepal, The Philippines, Sri Lanka, Thailand, Italy, Germany, Bangladesh, Australia, United States, and United Kingdom and Ireland.

For a complimentary subscription to India Briefing’s content products, please click here. For support with establishing a business in India or for assistance in analyzing and entering markets, please contact the firm at india@dezshira.com or visit our website at www.dezshira.com.